Social Media MarketingWhy Is Kim Kardashian Of All People Doing A Classic Instagram Giveaway?

Why Is Kim Kardashian Of All People Doing A Classic Instagram Giveaway?

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Kim Kardashian West is Steve Jobs who runs a self-branded social media empire. Despite everyone’s aversion and skepticism, she and her team have pushed the boundaries on how much of an internet spotlight one can carry and make a profit. Her Instagram landing page is a huge museum and complex.

That’s why I was surprised To see, she posted a traditional episode giveaway on IG earlier this week. (Ring giveaways are coordinated efforts by a group of influencers to reward a follower with a large prize, usually in exchange for people following their accounts and mass commenting on their posts. They are controversial because they have become growth and engagement hacks for influencers under the guise of “giving back” to their communities.)

My first response was: Kim is too old to need to do one of these. The second was: Kim’s Instagram is too complicated for that.

The giveaway appears to be a joint project with Scott Disick, who has also posted about it. Both of their posts are now archived and/or deleted. The two influencers, who have 289 million followers (of course, Kim contributes most of them), are donating $100,000 in a preloaded credit card, two first-class tickets for a trip to Beverly Hills, and three nights hotel stays in town. “You can shop like me if you win this amazing round of luxury shopping and vacation,” Kim commented. The whole lottery is in front of a marketing agency called Curated Businesses.

Like most ring giveaways, the entry asks people to follow the 75 strategy accounts that Scott Disick was also following at the time and to comment on her post saying what they’d buy first if they won.

Scrolling through the many responses to Kim’s post was very funny and sad. Her comments were a torrent of people baffled as to why she’d done it (along with the “Kim, there’s people dying” meme); Others are seriously trying to get into the giveaway by revealing that they will use the money to help pay off their student loans, or pay off their parents’ mortgage.

That so many people are desperate enough to try to make money out of Kim Kardashian and Scott Disick to help pay off their housing and education loans is tragically emblematic of America.

According to Curated Businesses, the winner will be announced in this Instagram post and on their website by November 25.

I’ve reached out to the Kim and Scott team and to Curated Businesses about this deal. I imagine Kim’s involvement was too costly for the marketing agency. (It has been reported that Kim charges hundreds of thousands of dollars to a million dollars for a single sponcon.) I asked them how much influencers were paid to promote her, and how much co-influencers (the people people have to follow in order to win) were paid to join. I also asked Kim’s team specifically why she agreed with these types of marketing, other than making so much money. I have not received any response yet from any camps.

Consumers are smart enough to sniff out the “giveaway” brand and know that these curated events mostly serve relevant influencers, so I’m baffled by this move from Kim’s social media team. If only for money, it reads as greed. Kim has more than enough followers, and she can authentically grow them with her massive stellar power and natural intrigue.

These giveaways have also been tainted by controversy. They are poorly regulated, and Instagram has investigated them in the past for violating their spam policy. Why does Kim stomp in those waters? She doesn’t need that.

Unless there’s a big marketing play based on a galaxy that I’m not in tune with, this is all in bad taste IMO. If you, the reader, have any working theories on this topic, please email me.

Of course, a 25-year-old fellow social media user runs this adorable TikTok account from a bird conservation organization

There are plenty of brands out there who do TikTok natively, but the Audubon Society, a national bird conservation organization, does it magically. Memes and birds in TikTok – they play on my heart.

The nonprofit has been posting on TikTok for a while now, but recently their videos have gone viral because they are, well, really good. This week the Audubon Society jumped on a very specialized joke that was first started by robinrena2608. For fear of spoiling the funny, I don’t even want to try to explain it. just watch it; You really cracked me up.

It’s hard not to be charmed by the interruption of silly internet jokes and why birds rule. Audubon Society’s videos have been viewed tens of thousands to millions of times, and have nearly 144,000 followers. A bird protection brand – and one of the oldest in the country! As one commenter put it, “Why the Audubon community understands Tik Tok better than most celebrities.”

I reached out to the organization, and they directed me to Zakia Medion, a 25-year-old “fellow storytelling” who was helping manage her TikTok account. Madyun was appointed as part of an Audubon Fellowship program “designed to amplify the voices of young people and create a more diverse urban constituency,” said its Director and Social Media Director, Preti Desai.

“Our primary focus on TikTok is to raise awareness about Audubon as an organization, and if we can educate followers along the way, that is a bonus,” Desai said. She says the nonprofit has been testing “funny trending videos” to teach people about birds and their conservation.

Madyun also works with two other members of the social media team, Kristen Lin and Elizabeth Muñoz Hopper, who have helped shape the brand’s voice online.

“I spend a lot of time searching through TikTok for sounds and trends that will allow us to share our love of birds and birdwatching in a fun and accessible way so that people who don’t consider themselves bird enthusiasts can still participate and enjoy,” Madyun told me via email.

People’s enthusiasm for birds and learning about bird watching on the “unknown nature content” platform was really delighted.

“What makes me happiest is seeing people ask for bird identifiers, and share fun facts and stories in the comments,” Madion said. “Even in our most comical posts, people are finding ways to deal with bird conservation and birds that might not have done otherwise.”

10/10 endorsement of this social media marketing. And a little caution to give this young team a raise and/or a full-time job. 🙂

until next time,

Tania

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