Affiliate MarketingSimple Steps to Increase Mobile App Downloads

Simple Steps to Increase Mobile App Downloads

You’ve created your app, it’s fully functional, easy to understand, and you believe it has a real place in the market. You have completed your first big hurdle, but success won’t come right away. Creating an app is the first battle, but promoting your app and gaining loyal customers by generating app downloads will win the battle.

In order to have a successful application, you have to be creative to acquire customers. You’ll need to change it up and think outside the box to find it.

Here are some creative and effective ways to find your app in app stores and to grow your customer base.

Download stats quick app

  • 1.85 million iOS apps
  • 2.56 Million Android Apps
  • 142.9 billion apps were downloaded in 2020 alone

Source: Business of Apps

How to increase app downloads

In-app referrals and word of mouth

The key to word of mouth communication (WOM) is to make it easier to share your application. WOM marketing is one of the oldest forms of marketing, and it continues to make a huge difference in today’s consumer landscape.

The app referral program is basically a tool that makes it easy for your existing customers to share your brand with friends right from the app experience. As it is usually integrated directly into the mobile application, it requires minimal effort from the customer to reap the rewards. It rewards those happy and loyal customers with a credit, a voucher code or a free product in exchange for getting friends to sign up, make purchases, etc.

And you don’t need to be in the service industry for in-app referrals to work with your strategy. To see if this strategy would work for you, look at the customer journey to see if an incentive like a referral would make sense to attract new customers.

For example, HelloFresh has a referral program called HelloFriends where it gives members credit when they have friends who sign up with their personal code. This is available both in the app and through their web browser.

App Store Optimization (ASO)

The process of optimizing mobile apps to rank higher in App Store search results (i.e. the app’s version of SEO). ASO leads the majority of new application discoveries. To set up your app for success with ASO, make sure you have bright and compelling code, use contextual keywords, include a dominant keyword in the app name, make frequent updates, and get a healthy dose of recent 5-star reviews. Once you have installed your ASO Strategy, you will see the application downloads start.

2020 App Store Reviews iOS and Android

Paid mobile app marketing

Affiliate MarketingApp marketers join an ad network to create distinct widgets and other code snippets that are embedded by app or web publishers into their platforms, and app marketers pay affiliates a small fee for each download.

App install adsThere are many different paid ways to increase app installs. Major social networks (Facebook, Twitter, Instagram, YouTube, TikTok, etc.) offer their own version of app install ads. You can also sponsor ads in the Google Play Store. These ads are a great way to increase downloads and reach your target audience. For example, check the search result for “game” in the Google Play Store. You will notice a slight difference between paid advertising and organic search results, but the end experience remains the same for the consumer.

Retargeting ads: If you have a referral system built into your app, retarget your customers’ referrals with ads so that they convert and become customers.

Social media

“You can never go wrong by investing in communities and the people within them.” —Pam Moore, Social and Marketing Consultant

Social media is a proven way to build communities and expand brand recognition, even though it has been around for a while. Social media platforms can be powerful tools that help capture the attention of a new audience, and can help you build a successful online community.

Choose your platform wisely. Not all social media channels are dedicated to your app. Your business must choose to determine the maximum amount of time and effort for the platform that will reach your target audience. For example, LinkedIn is a great platform if you’re looking for business relationships, but if you have an app focused on fashion, you might want to head over to Pinterest, TikTok, and Instagram.

In this modern age no one has time to even catch their breath so how do you expect them to read 300 words about your app? Infographics and short videos can help here because they are short, simple and interesting, which may work best for potential clients.

It may sound simple, but engaging your community by posting relevant articles and posts that help community members will give you a huge boost. Use the 80/20 rule where 80 percent of the content on your social channels should be entertaining and informative, and 20 percent used as a call to action. In this way, the community remains happy and your app download count can continue to increase through this channel.

Additionally, try to engage influencers within your community, as they bring in great ideas, greater feedback, and experience that you can use.

Content Marketing

“The irony is that the more information you provide, the more people will buy what you have to offer.” —Brian Clark, Founder and CEO of Rainmaker Digital

There are many ways to approach content marketing, but start by defining your target audience. The better you understand them and what they’re looking for from your app, the more you’ll be able to create content that delivers value to their lives.

If you are starting over, you will have to think extensively about the content. But if you already have content assets, see which content is the best out of your current content and what is missing from your existing offerings. The best way to create content is to involve your team in the process. However, if you do not have the experience, outsourcing can be a good option.

Creating an editorial calendar (similar to the one you use for a web experience) that aligns with your marketing plan and goals is a great place to start. Posting content and amplifying its reach using social media can do wonders for reaching a new customer base.

Unlike other marketing techniques, the effects of content marketing last longer. Your content will be visible and will continue to entertain, inspire your customers or educate your customers as long as it stays relevant.

In conclusion: Increasing app downloads doesn’t have to be difficult

The app market may be more competitive than ever, but every day, we see new apps rise to the top and outperform all others to download and use. This process is not impossible, and with some hard work and creativity, you also have a chance to grow your app’s user base.


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