Lush is set to boycott Instagram, Facebook, TikTok and Snapchat in an effort to raise awareness of the “dangerous effects of social media” on consumers’ mental health.
In an announcement on Monday, November 22, the cosmetics retailer said it will disable its accounts on November 26 and will remain offline “until platforms take measures to provide a safer environment for users.”
This step comes next The Wall Street JournalThe WSJ’s “Facebook Profiles,” published in September, indicated that Instagram’s parent company, Facebook, knows Instagram is a “toxic” place for many young people.
According to the inner chips you got The Wall Street Journal, 32 percent of teenage girls surveyed by the platform said that when they felt bad about their bodies, Instagram made them feel bad.
Lush’s new policy will be rolled out in all 48 countries in which it operates, but it will continue to use its Twitter and YouTube accounts.
“In the same way that evidence against climate change has been ignored and underestimated for decades, concerns about the dangerous effects of social media are now largely ignored,” the brand said in its announcement.
“Lash doesn’t take matters into her own hands and tackle issues now, and doesn’t wait for others to believe in the problem before changing her behavior.”
Lush previously announced that she would stop social media in 2019. At the time, she said she made the decision because algorithms were “making it difficult” for her to communicate with her customers.
The retailer said it felt compelled to start using its accounts again in 2020 to connect with customers after the pandemic forced many physical retail stores to close.
Loach said she believes the whistleblower reports “clearly identify the known harms to young people due to existing algorithms and loose regulation” of social media platforms.
It is now calling on the platforms to provide strong best practice guidance, and is calling on the government to pass international regulations into law.
“But Lush can’t wait – the brand will take its own measures to protect customers from harm and manipulation that they may experience while trying to connect with the brand on social media,” she said in a statement.
Jack Constantine, Lush’s chief digital officer and product inventor, said social media platforms have become the “antithesis” to the brand’s goal.
“As the inventor of bath bombs, I put all my efforts into creating products that help people let loose, relax, and take care of their health,” Constantine said.
“Social media platforms have become the antithesis of this goal, with algorithms designed to keep people moving and prevent them from stopping and relaxing.”
The Independent has reached out to Facebook, TikTok and Snapchat for comment.