Actual SEO Media, Inc. emphasizes On the importance of how Google’s Business Profile platform can increase the visibility of local businesses on the Internet.
HoustonAnd November 25 2021 /PRNewswire-PRWeb/ — With the giving season approaching, many companies are gearing up for their physical locations with merchandise and preparing for holiday services. To better prepare for the holiday season, Actual SEO Media, Inc. Highlight the importance of using free platforms like Google Business Profile to maximize local search engine optimization and digital marketing.
Digital Marketing: How Local SEO Plays a Role
Search Engine Optimization (SEO) uses methods or strategies that help businesses climb the ranks of Google’s search results pages. These tactics can include crafting content to climb naturally or using pay-per-click (PPC) ads for more opportunities to appear on the first page.
Local SEO uses all of the above with a focus on a local area. It is a collection of methods to improve online marketing to increase the visibility of businesses within their own community. These methods can include sharing in social media or managing reviews and ratings.
One way to ensure that a business site appears on Google is to use a Google Business Profile.
Why is a business profile so important?
In 2021, 72% of users who performed a local search visited a store located within five miles of them. But how did they manage to easily access that information? Recently known as “Google My Business”, Google Business Profiles can help users visualize and find businesses in their vicinity. Claiming or creating a list can help increase virtual traffic and something alike.
With a Google Business profile, a business can update their business hours, address, phone number, photos, and other necessary information. It also allows businesses to demonstrate their services and communicate with customers. Even if the company hasn’t claimed a listing yet, it’s not too late.
as Melissa Gomez, Executive Assistant to Actual SEO Inc. , “Consider claiming a Google My Business listing as building an organization. Even if it’s the end of the year and we’re approaching the holiday season, you’re still building data and insights for next year. So, it won’t “start late,” but “start late.” early for the new year.
Using your Google Business Profile for the holidays
Businesses with a physical location can use the Google Business Profile platform to their advantage. Although it may be a bit later in the year, by setting it up or improving it to suit the season, companies can still see some improvement. In the words of Melissa, “Invest in every new opportunity possible.”
With the holiday season approaching, more and more people are looking for gift ideas on their mobile devices. In 2021, 18% of domestic smartphone searches resulted in same-day purchase. With a Google Business Profile with the right information and enhanced with vacation photos, deals, and inventory, users are more likely to visit.
As a leading SEO company in Houston, Actual SEO Media, Inc. Customers expand their online presence. By utilizing a variety of technologies and helping companies improve what they already have, the company aims to maximize search engine optimization for customers and broaden recognition of their customers. For more information, follow LinkedIn, call the office at (832) 834 – 0661, or via email at: firstname.lastname@example.org.
Kristen Nguyen, Actual SEO Media, Inc., (832) 834 – 0661, email@example.com
Matt Mercer, Actual SEO Media, Inc., (832) 834 – 0661, firstname.lastname@example.org
SOURCE Actual SEO Media, Inc.