Social Media MarketingInstagram chief Mosseri to testify before US Congress, Marketing & Advertising News,...

Instagram chief Mosseri to testify before US Congress, Marketing & Advertising News, ET BrandEquity

Instagram chief Mosseri to testify before the US Congress.

Adam Mosseri, president of Meta-owned Instagram, is expected to appear before a Senate committee during the week of December 6 as part of a series of hearings on protecting children online.

According to The New York Times, Mosseri’s appearance came after hearings this year with Antigone Davis, the global head of safety at Meta, the parent company of Instagram and Facebook, and with Frances Hogan, a former employee turned whistleblower.

Haugen’s findings about the social networking company, particularly those related to Facebook and Instagram research on its effects on some teenage girls and young girls, have drawn criticism and inquiries from politicians and investigations from regulators.

In September, Davis told Congress that the company disputed the hypothesis that Instagram was harmful to teens and noted that the leaked research contained no causal data, the report said.

But after Haugen’s testimony last month, Senator Richard Blumenthal, a Connecticut Democrat, wrote a letter to Meta CEO Mark Zuckerberg, noting that his company “has provided me with false or inaccurate testimony regarding attempts to conceal its research internally,” she added.

Blumenthal asked Zuckerberg or Mosseri to testify before the Senate Commerce Committee’s Subcommittee on Consumer Protection to make things right.

“He is the most prominent man on Instagram, and the whole nation is wondering why Instagram and other technology platforms are creating so much risk and harm by directing toxic content to children using these very powerful algorithms,” said Blumenthal, who chairs the subcommittee.

“The hearing will be very important in guiding us to develop laws that can have an impact on making the platforms more secure,” Blumenthal added.

Facebook whistleblower Francis Haugen sees no sense in rebranding the company as Meta Platforms, given the issues that have yet to be addressed by the social network led by Mark Zuckerberg…

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