Affiliate Marketingimpact.com Fiscal Year H1 2021: $1.5bn Valuation, $150m in Funding, BigCommerce Integration,...

impact.com Fiscal Year H1 2021: $1.5bn Valuation, $150m in Funding, BigCommerce Integration, 69% Customer Growth

Impact.com, the leading global partnership management platform that supports more than 1 million partnerships for more than 1,800 brands, has announced a successful first-half close in fiscal year 2022. In particular, the company closed a $150 million funding round for $150 million. A valuation of $1.5 billion, in preparation for its IPO. In addition, Impact.com exceeded $100 million in annual recurring revenue, acquired two companies to expand its offering, expanded its global presence by opening new offices in Denmark and Sweden, and launched integration with BigCommerce – one of the world’s largest e-commerce platforms.

“In today’s digital world, consumers are in complete control. They determine how and when they engage with brands, leaving companies to navigate a new and complex environment of discovery and authorization,” said David A. Yovano, CEO of Impact.com. This world, Impact.com empowers customers to forge partnerships with publishers, creators, businesses and communities that consumers trust and use daily to learn, obtain information, interact and make purchasing decisions. Mature customers see partnerships generate 28% of revenue and grow 50%, which is evidence that developing effective partnerships is now a key strategy for brands looking to connect more authentically with consumers.”

With Impact.comBigCommerce’s new BigCommerce integration, BigCommerce’s 60,000 merchants worldwide can maximize their partnership potential with the ability to launch affiliate programs and influencers easily and directly without using developers. Through this partnership, merchants have the ability to recruit partners, negotiate contracts, automate partner payments, track performance and determine contribution across devices, and communicate updates. This builds on Impact.com’s stable of best-in-class technology partnerships, giving all stakeholders in the partnership economy – brands, publishers, and agencies – access to world-class solutions in a single platform.

Earlier in the year, Impact.com Join Shopify Plus as a Certified App Partner For influencer marketing and affiliates. With Impact.com’s Partnership Management PlatformShopify Plus, merchants can easily and quickly launch and automate affiliate programs and influencers without developer involvement. After a brief period, Impact.com acquires Trackonomics, SSP for publisher partnership programs that provides attribution of page-level revenue and ROI, and the richIt is an analytics and automation platform designed to help agencies manage brand partnership programs.

In June, Impact.com . was launched Partnerships Experience 2021, a first-of-its-kind virtual partnership event dedicated to educating marketers on best practices and trends in every aspect of the thriving partnership ecosystem. Over 40 speakers from leading companies such as Canva, Condé Nast, HSBC, Ivory Ella and others participated in this four-week educational event covering best practices and thoughtful analysis of the growing industry. Topics such as Meaningful Partnerships, Building Successful B2B Partnerships, Promoting Commercial Content Partnerships, and How Small Businesses Can Grow by Leveraging Partnerships have driven more than 3,000 registrations globally.

also in H1 added, Impact.com more than 530 New customers globally, which increased its customer base at the end of the first half by 69% over the same period last year – including Big Red Group, OnePlus, OPPO, Parachute Home, Puma, SkyScanner, Swarovski, Tempur Sealy and Zalora . Recognizing its innovation and best-in-class partnership management technology, Impact.com has been recognized by many leading industry organizations, Including:

  • Most Innovative Use of Martech (Silver) in B2B Martech Awards
  • Best Performing Marketing Technology in the Performance Marketing Awards (PMAs)
  • Best Travel, Leisure & Lifestyle Campaign with TUI at PMAs
  • Best Influencer Marketing Platform (Bronze) at the Influencer Marketing Awards

Impact.com has also just been announced as a shortlisted contender for nine additional awards at the International Performance Awards (IPMAs) and for Marketing Tech of the Year at the B&T Awards in Australia.

The second half of the year promises to be as Moving as the first with View Impact.com Partnership Economy Podcast, featuring Yovano alongside company co-founder Todd Crawford. In this bi-monthly series, they will speak with other industry leaders to decipher the future of partnerships as a lever for expansion and an opportunity to put the consumer first.

In August, Impact.com appeared Free Online Academy Educates learners on how to drive growth through affiliate marketing and partnerships. As partnerships increasingly underpin a marketer’s customer acquisition strategy, the Partnership Experience Academy (PXA) aims to help inspire people to take advantage of partnerships to deliver maximum value to their business. Designed for anyone looking to gain knowledge in the field of partnerships, PXA offers entry-level courses for in-depth strategic guidance with content created by leading experts in the partnership economy. To learn more or register, visit https://impact.com/partnerships-experience-academy/.

The company wasted no time in its plans to take advantage of new funding to expand globally, and opened two new offices in Copenhagen, Denmark, and Stockholm, Sweden, last month. The company’s expansion in Denmark is led by Nikolai Marigaard and Marcus Ericsson will lead the Swedish presence of Impact.com.

The company also strengthened its own capabilities referral program, where partners can register Earn a percentage of revenue every time one of their referrals becomes a paid Impact.com customer. Yovanno added, “Impact.com’s robust, purpose-built platform helps businessesBrands, Agencies & PublishersTo build authentic, lasting and rewarding relationships with consumers. We are eager to watch this growth and momentum continue as we approach the second half of 2021.”

Learn more about how Impact.com can help aggregate, organize and improve the overall value of the full mix of partnerships with ease and transparency.Drive growth and create new value for consumersvisit Impact.com.

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