Targeting Marketing: This marketing strategy is the act of knowing who your customers are and crafting a marketing plan specifically tailored to them. A marketing strategy is essentially a well-thought-out plan of action for generating new business or maximizing current sales. It includes many components, including product positioning, promotion, public relations, advertising, and customer service. You must spend time defining and refining the marketing plan to reach each customer segment’s specific goals and objectives. For instance, if your company sells women’s shoes, you would not want to advertise in a publication geared toward men unless you have very specific and highly targeted information to share with that particular audience.
The marketing strategy and the marketing plans formulated and executed are geared toward providing your products and services to as many potential customers in as many different places as possible. Each customer segment is a subset of a more extensive segmentation of customers. The marketing definition and refinement will focus on each segmentation so that you will be able to reach more prospective customers by taking advantage of the marketing opportunities offered by different segments within a more extensive overall segmentation.
Each segmentation has it’s own unique demographic that is highly targeted and interested in your products and services. Marketing research will help you define and understand these target customers and learn how you can successfully promote your products and services to them. Marketers understand the segmentation of the entire market and how it affects the marketing plans and strategies of individual marketers to make sure they reach the right audience.
Social Media Marketing: Social media marketing strategies are becoming increasingly important as more people rely heavily on mobile devices and social media sharing. Social media is a powerful marketing tool for marketers to reach customers through various forms such as blogs, Facebook, and Twitter. These social media outlets allow customers to post comments, suggestions, and stories; and share images, videos, and information about the products and services you offer. When you combine social media with traditional marketing strategies, you will target your marketing towards an entire market segment.
Paid Advertising campaigns: Paid advertising campaigns help you target your audience specifically. Marketers can quickly identify demographics through paid marketing and target their advertisements to customers who are more likely to purchase the products or services. For instance, ads that display on the right side of websites are most likely to be viewed by right-wingers, while ads displayed on the left side attract visitors who are more likely to be liberal-minded. Marketers also use sponsored search engine results to help increase traffic to websites. This type of marketing is excellent because advertisers get top rankings for their keywords, and customers will often find what they are looking for by searching through sponsored search results.
Google Ads: Online marketing through Google AdWords and Google AdSense programs are similar to traditional pay-per-click marketing strategies. The main difference is that these strategies provide internet businesses with an easier way to advertise. Instead of having to build websites, hire web developers, pay for internet hosts, and so forth, internet marketers can create ads that will show up on the right side of search engine results. With the right keywords and copy, they can display targeted ads on relevant websites for as little as one cent per click. Online marketing through Google AdSense is a great way to refine your marketing efforts and target specific populations. By using targeted keywords, internet marketers can ensure that the information provided on their sites is relevant to their customers.
List building and email marketing: List building allows you to target the right audience and create effective marketing campaigns. The information gathered from collecting email addresses can be used to create targeted campaigns. Targeting techniques can include creating squeeze pages for customers to subscribe to, build lists based on shared interests, and creating mailing lists for customers that have shown interest in a product or service in the past. Email marketing campaigns allow you to send targeted messages to customers based on who has shown interest in a product or service. These messages are a vital component of a marketing strategy that allows you to communicate with customers to convert them into buyers.
Social media marketing: This strategy enables you to reach a target audience quickly and cheaply. With social networking, you can create a presence for your business, interact with customers, and create high-quality leads. Businesses can also hire professional marketers to help them create social marketing profiles that reach their target audience. These professionals can effectively target customers through their profiles, respond to their messages, and drive traffic to their sites. This type of strategy is an essential element of your marketing strategy that allows you to find the right people rather than simply wasting your time with people who won’t convert into paying customers.