Digital MarketingG'Day Group looks for CMO to support growth ambitions

G’Day Group looks for CMO to support growth ambitions

Regional accommodation provider, G’Day Group, is looking for a Marketing Director as one of three new executive roles being created across the group.

Founder and CEO, Grant Wilckens, made the hiring announcement today on LinkedIn, saying that the appointment of the CMO, as well as the Chief Financial Officer and Chief Strategy Officer, is vital to G’Day’s ambitious growth plans into a $2 billion company in the coming years.

The decision to appoint the new positions follows the recent appointment of a Chief Investment Officer to the leadership team. It also comes as Australia continues to open up after country-by-country lockdowns and restrictions as a result of the global Covid-19 pandemic.

G’Day Group has its foundations in a number of caravans and holiday parks. The South Australian-based G’Day Group established the Discovery Parks brand in 2004 and now has 300 locations under the G’Day and Discovery Park monikers across the country. It also operates a member-based customer loyalty program.

“We’ve seen significant growth through Covid, with exciting acquisitions diversifying our products including premium properties such as El Questro and Kings Canyon Resort,” Wilkins stated on his blog. G’Day acquired the two properties in February of this year along with Lane Cove Holiday Park as part of a $60 million acquisition strategy.

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