Facebook’s ‘Born on Instagram’ gives India’s digital content creators a serious boost

Facebook’s ‘Born on Instagram’ gives India’s digital content creators a serious boost

summary

Born on Instagram is a central creator hub that aims to give creators a deep understanding of Instagram and guide users on how to build a sustainable online presence.

BOI Advanced is a choice-based program that aims to discover and showcase high-potential innovators across India

Launched in September 2021, Born on Instagram is the brainchild of Facebook and Instagram and they have launched an education and empowerment program in India to help creators attract more users and viewers, better monetize and ensure better user engagement.

Born on Instagram was launched in September 2021, and focuses on educating and empowering creators more on the digital media platform.

The portal is a central creator hub that aims to give creators a deep understanding about Instagram and also guide users on how to build a sustainable presence on the platform.

Born on Instagram provides users with self-paced e-learning courses, live master classes with experts, and the latest information on reels trends and earning opportunities.

Creator cycle:

This is for all Instagram users and creators and is free to access. Within a couple of hours, one can learn about the digital media ecosystem, available tools, community guidelines and get a solid understanding of best practices for building individual presence on the platform.

After completing the course, the user will receive a completion letter from Born on Instagram, custom GIFs and AR filters to use on Instagram and other goodies, including the chance to get cash rewards and participate in branding deals.

The creator course first teaches you how to manage your Instagram presence. It teaches you how to improve your profile and make it stand out by showing you how the platform and its ecosystem work.

Born On Instagram (BOI) Advanced:

This is a choice-based program that aims to discover and showcase high-potential innovators across India. Only those who have completed the Builder course are eligible for BOI Advanced.

Users will have access to live sessions with Instagram experts and industry leaders who will guide them throughout the duration of the programme. One will also get access to one-on-one sessions with experts and even get the chance to collaborate with top brands. The duration of the program for each batch is three months. Those selected for this will be notified via email from Instagram.

Categories you should know:

For insta users, there are a few sections on the new portal that are important to know. ‘Create’ option shows users weekly trends on Insta like popular tracks, best reels etc. This helps the originator to stay up to date.

The Discover option shows users the hottest fashion makers and they can access their videos and learn different tips and tricks to improve the content creation process.

After one completes the creator course, they will be given access to the Earn section where users get chances to win cash prizes, participate in brand deals and collaborate with top brands.

Born on Instagram introduced BOI Reels that began on October 1, 2021.

Every two weeks, selected content creators will receive cash rewards ranging from Rs 10,000 to Rs 1,000. To win this bonus, creators must create an account on the BOI website and must complete the creator course to be eligible for the contest. Users also need to be at least 18 years old and have an authentic profile.

Winners are determined by evaluating user consistency in posting reels, reel content, and the number of reels runs the audience gets. Creators are advised to post frequent reels using popular filters and share content to make their profile stand out and qualify to choose BOI Reels Reward.

Steps to sign up for Born on Instagram:

  1. Go to the official site – https://registrations.bornoninstagram.com/.
  2. Fill in your Instagram account details and personal information.
  3. Click Record at the bottom of the screen.
  4. Complete the constructor cycle by clicking start.
  5. Apply for BOI Advanced by clicking on “Apply”.

Last updated on November 22, 2021

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