Digital Marketing“Digital Champions” with Andrew Miller from Workshop Digital

“Digital Champions” with Andrew Miller from Workshop Digital


Andrew Miller
Co-founder and Vice President of Strategy at Workshop Digital
Website address: https://www.workshopdigital.com/

Every week on Digital Champions, our host speaks to media experts across the country. This week they meet Andrew Miller of Workshop Digital.

To find out more check out https://www.workshopdigital.com/.


What is the elevator speech of your company when talking about your company?

Workshop Digital helps B2B sales and marketing teams find the leads they’ve lost with personalized digital marketing strategies.


What is the biggest change in marketing that you see coming in the next couple of years?

The continued increase in competition for digital advertising space will increase customer acquisition costs. Brands that aren’t diversifying through enough channels or converting enough visitors into customers will lose out to smarter competitors.


What advice would you give when it comes to digital marketing?

Find out the value of a new customer and how much it will cost to acquire. It sounds like common sense and yet a lot of the marketing and sales teams don’t align with company-wide goals.


What is the main pain point you solve for your customers?

Measure the entire customer journey to determine the ROI and business impact of digital marketing efforts.

Previous article“Digital Heroes” with Mark Guttman from Wildstory

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