Digital MarketingCleverTap appoints Freshworks CRO Sidharth Malik as global CEO, Marketing & Advertising...

CleverTap appoints Freshworks CRO Sidharth Malik as global CEO, Marketing & Advertising News, ET BrandEquity

Siddharth Malik, Global CEO of CleverTap

CleverTap has expanded its core leadership with the appointment of Siddharth Malik as Global CEO.

Malik previously held the position of Chief Revenue Officer at Freshworks. He has been instrumental in expanding its business from a single product to a multi-product platform with a global footprint.

Sunil Thomas, Co-Founder and Founding CEO, CleverTap said, “CleverTap has grown tremendously, and with over 10,000 mobile apps leveraging our platform around the world, we are empowering mobile brands and businesses to impact the lives of over a billion people. every day “.

Thomas will also assume the role of CEO. He will focus on scaling innovation and strategic direction for CleverTap, while Malik will help provide leadership to build organizations and carry out day-to-day business.

“Sidharth’s passion, insights and leadership skills, along with his experience helping take a world-class SaaS company from India to the world, makes him the right timely leader for CleverTap. His appointment significantly strengthens the core foundation and leadership team at CleverTap, preparing the company for expansion,” said Thomas. Globally and the IPO chart.

“Malik’s proficient management skills, combined with more than 20 years of experience in all organizational functions, position him to deliver superior business results in a short time frame,” said Vikrant Chowdhury, Chief Growth Officer at CleverTap.

“It is very encouraging to have Sidharth join the Board of Directors as CEO to partner with me as we scale the business for faster growth, while Sunil focuses on innovation and strategic initiatives with a founder mindset. We are very confident in our ability to implement our growth charter and expand our global leadership in our category. “.

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