Digital MarketingCDM, Appnext host a Masterclass on how to level up app marketing...

CDM, Appnext host a Masterclass on how to level up app marketing strategies

Philstar.com

November 25, 2021 | 5:34 pm

Certified Digital Marketer (CDM), the Philippines’ leader in digital marketing education, has partnered with Appnext, the leading independent discovery platform, to host advanced lessons on game-changing mobile application strategies to attract high-value users.

Masterclass provided app marketers with insights, tips and best practices to drive app discovery and user engagement along with better referral models for app performance measurement from industry experts Mimmie Ong, General Manager Southeast Asia at Appnext and Victor Odin, Head of Sales, Apps

The fun presentations were followed by an industry-wide conversation with Bobby Ehsan, Head of Digital Advertising at Ruangguru, a pioneer in pedagogy and one of Indonesia’s most exciting brands. This session was hosted by Tara Capulo of Globe Telecom and Jason Cruz of ADA.

Appnext and Ruangguru won the Silver Award last week at MMA SMARTIES Indonesia in the Mobile Apps category for innovative technology-driven campaigns on mobile. In a side chat, Bobby shared his vision on how Ruangguru + 82% can achieve app user growth in 2020 and increase the brand experience with Appnext’s device-wide discovery solutions to make education more accessible to the people of Indonesia.

“Providing a compelling customer experience that combines innovation and technology is the core of our organization,” said Bobby Ehsan, Head of Digital Advertising at Ruangguru. Partnering with Appnext has enabled us to reach and interact with potential users directly on their mobile devices and meet market demand for e-learning solutions. Running user acquisition campaigns with Appnext on new innovative placements with leading OEMs has opened up a new marketing channel for Ruangguru, shifting product awareness to intent, actual installs, and purchase.”

“Demand for mobile applications is growing rapidly due to the explosive growth of mobile devices in recent years,” said Mimmie Ong, general manager for Southeast Asia at Appnext. “Appnext’s technology-powered discovery solutions enable app developers, OEMs and mobile operators to continuously interact with high-intention users enabling them to discover apps and services exactly when needed throughout their daily mobile journey. We are committed to supporting local app developers in their efforts To grow by accelerating their recommendation channels and efficiently reaching users who need their services. As such, we are pleased to partner with the Clean Development Mechanism (CDM) and continue to support the Philippine market through trainings and webinars in the future.”

“This partnership with Appnext helps us lead in app marketing masterclasses on mobile app marketing strategies and new technology innovations. It is a pivotal milestone for us as we develop the skills of local talent,” said Hans Roxas-Chua, Head of Certified Digital Marketer (CDM). in the Philippines.” Over 500 recordings have shown us the relevance and importance of App Marketing and its skill set for our community of digital marketers and catalysts. This event marks the inauguration of our Education Series partnering with Appnext on our CDM certification programs on industry best practices, success stories and emerging technologies. “

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