“Treatment helps people deal with unfinished business, like traumas and habits we have a hard time breaking,” said Terence Maltebia, faculty director of the Training Certificate Program at Columbia. “In training there has always been an element of helping people discover their target, but the pandemic has multiplied that aspect of it.”
This paradigm shift is seeping into corporate areas where one’s true purpose in life is not always viewed as a priority. Katie Burke, chief human resources officer at HubSpot, a Boston-based software company, said her company’s HR department encourages employees to tap into their innermost desires and mobility — not necessarily up – chain of command.
“If you’re trying to think of how to stop people from finding their passion, you’re basically doing it the wrong way,” she said.
What do coaches do?
The questions Rana Rosen asks her clients are practical (“What’s the next little step?”) and are geared toward “unlocking the knot” and “finding the deeper truth,” such as: “Tell me who you’re jealous of,” or, “Tell me what to do.” When do you get distracted?”
Ms. Rosen and the company she founded, “From Now On,” are in high demand by media professionals, some of whom are looking to escape the contracting industry. Magazine editors pass her phone number on as if it were a secret reservation hotline for a bustling restaurant. (For her part, Ms. Rosen adds her popularity to her “gift for seeing the essence of people.”)
The two most popular programs offered by Ms. Rosen, who recently moved from New York to Dover, Dale. , are “Align” ($555), which she calls a “brief deep dive” and “Effective” (ongoing, $333 per month), which includes more access to Ms. Rosen and the regular exchange of text and voice memos.
In conversations with more than a dozen career coaches, each said the pandemic has profoundly changed what clients have been looking for. Ms. Rosen said she has noticed a new sense of flexibility in many workers. “I find that people are more open to perceived risk-taking in finding work they love and care about,” she said.